Who I am
(at a glimpse)
Who I am
(at a glimpse)
Who I am
(at a glimpse)
Who I am
(at a glimpse)
Currently based in 📍 Cambridge, MA, I’m a Senior Product Designer with 4 years of experience shaping intuitive, business-aligned digital experiences across startups and enterprise teams.
I specialize in UX design, scalable design systems, and team workflows that improve speed, alignment, and product quality. I believe the best products are built by collaborative teams , and peers describe me as a reliable, value-adding team player. Partner closely with PMs and engineers to turn complex problems into usable, outcome-driven solutions.
Originally from Israel, I bring a systems mindset grounded in my earlier training and work as a
landscape designer, showing up in structure, clarity, and attention to human context.
Outside of work, you’ll usually find me at UX design meetups, attending music festivals and concerts, exploring contemporary art museums, hitting heavy bag workouts.
Currently based in 📍 Cambridge, MA, I’m a Senior Product Designer with 4 years of experience shaping intuitive, business-aligned digital experiences across startups and enterprise teams.
I specialize in UX design, scalable design systems, and team workflows that improve speed, alignment, and product quality. I believe the best products are built by collaborative teams , and peers describe me as a reliable, value-adding team player. Partner closely with PMs and engineers to turn complex problems into usable, outcome-driven solutions.
Originally from Israel, I bring a systems mindset grounded in my earlier training and work as a
landscape designer, showing up in structure, clarity, and attention to human context.
Outside of work, you’ll usually find me at UX design meetups, attending music festivals and concerts, exploring contemporary art museums, hitting heavy bag workouts.
Skills & Services
Skills & Services
Skills & Services
Skills & Services
UX / UI Design
Crafting user experiences from concept to prototype.
Crafting user experiences from concept to prototype.
Design system
Bridging between design and development.
Bridging between design and development.
Visual Design
Applying design principles with consistency and clear purpose.
Applying design principles with consistency and clear purpose.
Masterting AI
Embracing technologies and adapt to new tools.
Embracing technologies and adapt to new tools.
Design Culture
Organizing workshops and sharing resources.
Organizing workshops and sharing resources.
Clear Communication
Ensuring teams stay aligned with goals and expectations throughout the process.
Ensuring teams stay aligned with goals and expectations throughout the process.
Work methodology
From optimizing team workflows to conducting in-depth user research.
From optimizing team workflows to conducting
in-depth user research.
Business goals
Aligning user-centered design with strategic roadmap objectives
Aligning user-centered design with strategic roadmap objectives
Always Learning
The world keeps changing and so do I :)
The world keeps changing and so do I :)
Highlights
Highlights
Highlights
Highlights
Kido
Kido
Kido
2023-2025
During my time as a Product Designer at KIDO Agency, I worked with both startups and corporate clients. I focused on building functional and scalable design systems that enhanced user experiences and improved designers' workflow efficiency.
Additionally, I created and refined user flows and key product features to make interfaces more intuitive and engaging.
Collaborating closely with founders, PMs, and developers taught me valuable lessons in translating insights into actionable product improvements.
Beyond hands-on design, I contributed to the growth and maturity of design processes by conducting audits, guiding with structured feedback, and leading workshops on Figma and design systems, helping teams mature and scale efficiently.
During my time as a Product Designer at KIDO Agency, I worked with both startups and corporate clients. I focused on building functional and scalable design systems that enhanced user experiences and improved designers' workflow efficiency.
Additionally, I created and refined user flows and key product features to make interfaces more intuitive and engaging.
Collaborating closely with founders, PMs, and developers taught me valuable lessons in translating insights into actionable product improvements.
Beyond hands-on design, I contributed to the growth and maturity of design processes by conducting audits, guiding with structured feedback, and leading workshops on Figma and design systems, helping teams mature and scale efficiently.
During my time as a Product Designer at KIDO Agency, I worked with both startups and corporate clients. I focused on building functional and scalable design systems that enhanced user experiences and improved designers' workflow efficiency.
Additionally, I created and refined user flows and key product features to make interfaces more intuitive and engaging.
Collaborating closely with founders, PMs, and developers taught me valuable lessons in translating insights into actionable product improvements.
Beyond hands-on design, I contributed to the growth and maturity of design processes by conducting audits, guiding with structured feedback, and leading workshops on Figma and design systems, helping teams mature and scale efficiently.
Clean coin
Clean coin
Clean coin
2022-2023
At Clean Coin I co-designed with Ross Moger an engaging B2C mobile platform that rewarded eco-friendly behavior. I contributed to building and maintaining the design system and improved the UX through user testing and close collaboration with the team.
At Clean Coin I co-designed with Ross Moger an engaging B2C mobile platform that rewarded eco-friendly behavior. I contributed to building and maintaining the design system and improved the UX through user testing and close collaboration with the team.
At Clean Coin I co-designed with Ross Moger an engaging B2C mobile platform that rewarded eco-friendly behavior. I contributed to building and maintaining the design system and improved the UX through user testing and close collaboration with the team.
Landscape design
Landscape design
Landscape design
2018-2021
Collaborated with civil engineering and environmental experts to create detailed architectural drawings and project sheets.
Represented the company in stakeholder meetings and translated concepts into clear, actionable AutoCAD plans and contractor guidelines.
Collaborated with civil engineering and environmental experts to create detailed architectural drawings and project sheets.
Represented the company in stakeholder meetings and translated concepts into clear, actionable AutoCAD plans and contractor guidelines.
Collaborated with civil engineering and environmental experts to create detailed architectural drawings and project sheets.
Represented the company in stakeholder meetings and translated concepts into clear, actionable AutoCAD plans and contractor guidelines.
"Working with Ira has been a real pleasure. She’s a proactive and thoughtful Product Designer with a true “big-picture” mindset. Ira always takes the time to deeply understand the problem before jumping into solutions, asking the right questions to ensure her work is precise, relevant, and impactful. She’s highly communicative and a genuinely pleasant collaborator. Beyond her core responsibilities, Ira consistently takes initiative, suggesting ideas and improvements that elevate both the product and the team."
"Working with Ira has been a real pleasure. She’s a proactive and thoughtful Product Designer with a true “big-picture” mindset. Ira always takes the time to deeply understand the problem before jumping into solutions, asking the right questions to ensure her work is precise, relevant, and impactful. She’s highly communicative and a genuinely pleasant collaborator. Beyond her core responsibilities, Ira consistently takes initiative, suggesting ideas and improvements that elevate both the product and the team."
Cheli Hirsh
Product design team leader, Natural Intelligence
